Why We Exist
The problem we set out to solve
Businesses face enormous challenges, especially in their formative years. Many owners are navigating unfamiliar territory in managing operations, finances, staffing, and growth, often without the resources or experience to do it all.
Small and medium-sized enterprises (SMEs) and informal businesses drive over 90% of the economy and account for two thirds of all jobs. However, over 70% close within the first two to five years. Poor management skills, especially financial management, and lack of resources, tools, and exposure are but a few of the primary drivers of early failure. While we cannot fix it all, we can at least address these few for you.
There are tools available to help. Generic accounting systems, marketing platforms, HR template bundles, the market is not short of options. But the question worth asking is whether those tools actually work for your business, specifically.
That is the problem we are trying to solve. We build software that works for your businesses, not against them. Affordable software that is designed around the way you operate, and built to last.